Sell Your Own Ads
Self-advertising is a method that trumps all others in terms of reader friendliness. By selling your own ads, you'll get complete control and will be able to determine the method of ad serving that your readers respond to the best.
- Individual Advertisers: Your advertisers should be ones that your readers will genuinely be interested in. Solicit ads from major, respected players in your industry for the best results.
- Actively Sell Individual Advertising: To attract advertisers, let it be known that you're looking for them. Put links on your site, contact potential advertisers directly and post on industry message boards.
- Create a Media Kit: Make it easy for advertisers to buy from you. Create a kit that includes your rates, ad policies, demographics, traffic, testimonials and contact information.
- Offer Free Ads: To get things started, seek out competitive companies in your niche and give them free ads for a specific amount of time. This will get other companies interested in advertising with you.
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