How To Make A Good First revenue make money Impression With Your Blog

So what is the key to explain what your blog is about in a matter of seconds?
The answer is to combine what we know about how people interact with websites, with some good old marketing psychology. And of course, to test.
The first thing you should do when you set up a blog is ask a relative or friend who is not savvy to Internet marketing or blogging and have them view your blog. Give them 30 seconds or so, then ask them what your blog is about. If they can’t answer with something close to what impression you want to give, then you need to make changes.
Below are my tips on how to make a good first impression with your blog and make it clear why it exists. Bear in mind that these tips work best in combination, as each element enhances the other elements to deliver a unified message. We are after consistency, not conflict – a harmony of elements.
The challenge is that you simply may not know yet what your blog is trying to do because your strategy is in flux. It’s easy to make this work when you have a clearly defined funnel and positioning strategy, but if you don’t, you’re going to have to be flexible and keep adjusting these things as you change focus.
Here is my advice on how to make a clear statement about what your blog is about –

1. By far the most important element for clarifying what your blog is about is to include a description byline, or tag line. So many bloggers make the mistake of not having this, yet it is critical for clarifying your blog’s topic. This is a simple sentence that sits just below your blog title and explains what your blog is about. You might equate this to a USP (a unique selling proposition) if you were to describe your business. It’s like the elevator pitch for your blog, in one sentence.

My current by-line as I type this article is “Down to earth advice and tips for bloggers and Internet marketers“. This sentence sits just below the title/logo of my blog. If your blog doesn’t have something like this I have one piece of advice – add a byline today

2. Your blog’s logo or name is absolutely critical, and represents your brand, but because it is short, doesn’t offer enough information about your blog. This is why the byline is important. If you combine a good logo-title with a good byline, then you have a fantastic combination that can both leave a lasting impression and offer a practical explanation about your blog. This is why it is worth taking some time before deciding on what to call your blog.

In my case Entrepreneurs Journey is a very emotive and descriptive title, which to a degree gives some indication about what my blog is about – though it is very fuzzy – it doesn’t really explain what my blog offers to people. The title in this case is a good brand, but requires further specific clarification, which can be achieved with the other elements of my blog.

3. I’ll briefly mention the domain name is obviously relevant as well. Your blog title is usually the same as your domain name, so they have the same considerations. The challenge with the domain name and title is to get a combination of good brand, good keywords and good explanation of what your blog is about. You can’t always satisfy all these elements equally, so you have to be flexible with how you go about meeting each objective.
4. The title tag (this is the title at the top of the browser bar) is possibly the most important element of your blog, especially when it comes to search engine optimization, but it counts for humans as well, and therein lies your challenge. You need to come up with a solid title for your blog, that presents a clear message about your blog’s subject matter, and also hits the right keywords for search engine queries.

If you’ve set up your blog’s internal structure right, then each page of your blog has a unique title tag (usually the headline of the article itself), and only the homepage has a descriptive sentence the attempts to encompass what your entire blog is about. This is a good place to once again use a sentence to clarify your blog’s purpose, bearing in mind this is also the information search engines will show in their results pages, so it’s even more important.

5. Your main call to action, like an opt-in box, or a video play button, or a large graphic, whatever the first element of your blog that grabs the attention of eyeballs, needs to further represent your blog’s purpose.

If you’ve prioritized your blog design elements, after your first article content headline, the next element, or it might even be the first element you focus reader attention on, is some form of call to action, usually with an opt-in box along with it.

For example on my blog, the opt-in for the Blog Profits Blueprint is the main call to action, especially because it has my face in it (the small video box). Faces are usually the first element to grab attention. The opt-in explains what value I offer in exchange for your name and email.

Although this call to action has a specific purpose, it’s also an extension of your overall blog subject matter. If a person landed at my blog and saw nothing else but my opt-in box, they already form a perception of me as a blogging expert. Although this is not the only subject my blog is about, it is the main element in terms of my sales funnel and what my brand has been built on.

Your main call to action says a lot about what your blog is about, even though it’s only in reference, since it has a purpose of its own.

6. Your blog content headlines, if you’re following my suggestion to focus on reader engagement, will be in the hottest area of your blog (the left top or center top areas, based on the eye-tracking heatmaps), which means not surprisingly, what you write about tells people what your blog is about.

This part of your blog is the area that changes the most frequently, since each time you publish a new article, a new headline features in the hottest area of your blog. Depending when a person comes to your blog homepage, dictates what message you deliver to them.

This is why it’s important your blog content strategy stays on-topic and consistent. If your subject matter jumps all over the place, you’re sending mixed messages about what you stand for and what your blog is about. Of course if you’re not sure yet, then don’t put too much pressure on yourself either – you are allowed to experiment with content, that’s what is fun about being a creative writing blogger – but try and get yourself to a defined topic area eventually.

The rest of the features of your blog don’t have as much of an impact on your blog’s first impression. If you focus on the list above, you give your audience a clear indication about what you offer them.
Bear in mind at all times focus on benefits for your readers, rather than features of what you are talking about. Emotional benefits always win over feature explanations, which create a lasting impression and a higher level of engagement. Once a reader knows what you offer and feels an emotional desire for it, you have them right where you want them (cue evil laugh).

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