Increase web traffic

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Increase web traffic
with paid advertising

A common challenge that keeps marketers up at night is how to drive more traffic to their website. Paid advertising can be a great and affordable way to do so.Here's how to get started.

Google Adwords

Google is the king of pay-per-click ads. To get started, set up a free account at Google Ad Words and sign up for Google Ad Planner, a great tool that will walk you through the process of planning campaigns step-by-step. As you go through the process, remember who your target audience is and what they'll be searching for. You can also tap into Google's data to find out what sites they visit and where they spend their money. This will help you decide where to spend your money.

Facebook Ads

Facebook is another great avenue for paid advertising, because it allows you to target your ads based on prospect demographics, not just search terms. For example, you can create an ad about bicycle parts that is only shown to those with mountain biking listed on their profile as an interest. Plus, you can break down the demographics however you want - age, gender, location, hobbies, etc.

Don't forget to measure your results so you can keep feeding the avenues that are producing results, and modify those that aren't. You'll discover that this is a great way to boost your website traffic in a meaningful way.

To your success!

Increase web traffic
with paid advertising

A common challenge that keeps marketers up at night is how to drive more traffic to their website. Paid advertising can be a great and affordable way to do so.Here's how to get started.

Google Adwords

Google is the king of pay-per-click ads. To get started, set up a free account at Google Ad Words and sign up for Google Ad Planner, a great tool that will walk you through the process of planning campaigns step-by-step. As you go through the process, remember who your target audience is and what they'll be searching for. You can also tap into Google's data to find out what sites they visit and where they spend their money. This will help you decide where to spend your money.

Facebook Ads

Facebook is another great avenue for paid advertising, because it allows you to target your ads based on prospect demographics, not just search terms. For example, you can create an ad about bicycle parts that is only shown to those with mountain biking listed on their profile as an interest. Plus, you can break down the demographics however you want - age, gender, location, hobbies, etc.

Don't forget to measure your results so you can keep feeding the avenues that are producing results, and modify those that aren't. You'll discover that this is a great way to boost your website traffic in a meaningful way.

To your success!

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