When you’re optimizing for your SEO campaign (or PPC campaign), keyword research should be one of the top priorities to take care of before embarking on your quest for niche domination. Not doing proper keyword research can make or break your campaign. What if that keyword you thought was getting 500,000 searches a month was only getting 1,000 searches a month – would you go back to the drawing board? Keyword research will clear up issues like these and paint a much clearer picture for you. If you aren’t exactly sure what keyword research is, the folks from Market Samurai do a fantastic job of explaining Keyword research. Here are four tips on doing keyword research:
1. Top 10 Competition on Google SERPs
The top 10 competitors will often give you a true idea of just how competitive a niche is. Pay attention to how many links a particular page is receiving and how authoritative a page is (PageRank). You can see in the following image that the top 10 for the keyword ‘credit card’ is very fortified with highly authoritative pages and an abundance of links going to each page.
0 comments:
Post a Comment