If you’re anything but the most casual affiliate, chances are, you’ve used the ClickBank marketplace before.
It’s the main way that ClickBank affiliates find products to promote. And with over 12,000 products for sale, and a total gravity of over 50,000 for the entireClickBank marketplace, there’s definitely cash to be made. But there are problems with the CB marketplace – and unless you know to use it, it can be misleading and problematic.
Let’s take a look at close look at the marketplace, and see if we can make using it even easier and more profitable.
Problems with the marketplace
One problem with the marketplace is that it hides less popular products. As we’ve already discussed, the way the CB marketplace is setup hides the best ClickBank niches and the most profitable ClickBank affiliate programs. The problem is that the marketplace is skewed heavily towards “make money products”, meaning you have to sift through a layer of biz opp launches to get to the other products (especially in categories like e-business).
A second problem is that the “$ per sale” number on ClickBank does not tell you all that much. Most affiliates think they can work out refund rates by comparing the price of a product and the % payout, with the avg. $ per sale.Get Shortlink
For example, let’s say a product costs $100, and the % payout is 50%. That means the average $ earned per sale should be $50, right? And if the $ earned is just $25 (50% of what it “should” be), then the product has a refund rate of 50% – right?
Wrong.
The problem comes when a product owner has “upsells” after the initial front-end purchase. So they have a $100 product, followed by a $50 product, and then a $25 product. If a customer purchases all three products, then the average $ per sale will actually be pulled down by the lower priced upsells, which ClickBank also takes into consideration.
The affiliate makes more money, but the vendor is penalized by having a lower average $ per sale!
There are many such quirks with the marketplace – and that’s why smart affiliates need to use multiple avenues when choosing affiliate products.
Luckily, there are a few solutions to these shortcomings…
1 Finding hidden products on the ClickBank marketplace
One very section of the marketplace is the advanced search page. This gives you several powerful filters to further refine your ClickBank product research. Here are some of my favorite filters:
• Vendor Activation Date – this lets you filter by the date the product was activated. For example, filter with “Vendor was activated after 1st February” and only the most recent products will load up.
• Upsell – this lets you only include products that include an upsell after the original purchase. That way you can squeeze as much value out of each sale as possible.
• Exclude words from search – this lets you exclude certain keywords from the search. For example, you could search for products with “traffic” in the marketplace description, but exclude the word “adwords”.
2 Finding ClickBank products outside the marketplace
Our own CB 100 is (in my opinion) the best place to find ClickBank products.
We now include the alexa traffic rating of each product – which gives you a good idea of how popular a given site is, beyond the usual gravity and popularity ratings. This is especially useful because gravity doesn’t show a handful of affiliates generating masses of sales – but this will show up on our ClickBank 100.
We also include a new section which lists the affiliate pages found in our database, for each individual ClickBank product and affiliate program. For example, check out the Commission Crusher affiliate program and you’ll see that we’ve listed that this product has an upsell once customers first buy. So you can instantly work out that the $ per sale number doesn’t necessarily tell you a lot about the product’s ClickBank refund rate.
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